Privacy Policy

Last updated: 06/01/2026

This Privacy Policy explains how The Balloon Agents (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you use our website and platform.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The Balloon Agents
Partnership
167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom

For the purposes of data protection law, we are the data controller.

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Name
  • Email address
  • Business name
  • Website and social media links
  • Account login information
  • Training or event submission details
  • Communications sent to us via forms or email
  • Technical data such as IP address, browser type, and usage data

You provide this data voluntarily when:

  • Registering for an account
  • Submitting forms or listings
  • Contacting us
  • Subscribing to emails or updates

3. How We Use Your Data

We use your personal data to:

  • Provide access to the platform and its features
  • Manage user accounts
  • Display submitted listings and information
  • Communicate with you regarding platform updates
  • Send newsletters and marketing communications (where consent is given)
  • Improve website functionality and user experience
  • Ensure platform security and prevent misuse

We do not sell your personal data.

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

  • Consent – where you have actively opted in
  • Contractual necessity – to provide access to the platform
  • Legitimate interests – to operate, protect, and improve the platform
  • Legal obligation – where required by law

5. Email Marketing

We may send newsletters, updates, and marketing communications.

You can:

  • Opt out at any time using the unsubscribe link
  • Withdraw consent by contacting us

We will never spam you or share your email with third parties for marketing purposes.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Ensure basic site functionality
  • Improve performance and usability
  • Understand how visitors use the website

This may include analytics cookies and essential cookies.

We reserve the right to implement or update cookie banners and consent tools at any time. By continuing to use the website, you acknowledge the use of cookies unless disabled in your browser settings.

7. Third-Party Services

We may use trusted third-party services to operate the platform, including but not limited to:

  • WordPress
  • Google Forms
  • Mailchimp
  • MemberPress
  • Google Analytics
  • Payment processors (in future, if applicable)

These providers only process data on our instructions and in compliance with data protection laws.

8. Data Storage & Security

We take reasonable technical and organisational measures to protect your data, including:

  • Secure hosting
  • Access controls
  • Limited internal access

However, no system is completely secure, and we cannot guarantee absolute security.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary to:

  • Provide the platform
  • Meet legal obligations
  • Resolve disputes
  • Enforce our terms

Data may be anonymised or deleted when no longer required.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time

Requests can be made via the website. We may require verification before responding.

(That’s all this means — it protects you by letting you verify requests and respond properly.)

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Policy

We may update this Privacy Policy at any time. Continued use of the website constitutes acceptance of the updated policy.

13. Contact

If you have any questions about this Privacy Policy or your data, please contact us via the website.